The Rise of the Casual Investor

  1. They rely on new media that doesn’t eat up hours of their time — like newsletters, social media, and virtual communities. Over three-quarters of our community spend less than 25 minutes a day reading about the markets.
  2. They care just as much about what they can learn from the views and analyses of other retail investors as a company’s fundamentals: 94% of our community discuss their investment decisions with their friends.
  3. And they learn by taking action: 52% of our audience update their investment portfolio monthly or more — and if they want to learn about a market, they’ll go ahead and invest small amounts via fractional shares.

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